Lavazza India

Creating Data-Driven & Engaging Content

Lavazza-Logo.svg (1).png

To build a share of voice for Lavazza, we created surveys around the value of coffee in a millennial’s life.

Lavazza.jpg

The aim of the “Productively Brew-ding” survey was to gauge millennials’ behavior amidst the current COVID-19 crisis, as well as how they are coping with social distancing while working from home. The idea was to understand what is it that India is missing the most while being locked at home. The insights were gathered from questions based on current attitude, anticipated trends, and future predictions

  • The survey was conducted online and on Instagram with over 5,000 respondents from across all major Indian cities. The survey results projected that the respondents’ relationship with coffee goes beyond it being just a beverage; they see coffee as both, a productivity enabler and a companion at any time of the day

  • Not only did we leverage this as story pegs for Lavazza’s global social media but the survey results were published in 28 online publications including Yahoo News, Outlook Magazine, and Indian Express

Lavazza 2.jpg

This report was also highlighted by Lavazza HQ as a marquee campaign executed by the brand and part of the larger case study library.

 

Audience Bifurcation

Demographics by Gender

Demographics by Occupation

Demographics by Generation

 

Survey Findings

What is your ideal style of drinking coffee at home?

What emotion do you typically associate with coffee?

 

In general, when considering the packaging of a product, what outcome do you seek the most?

Have any of your coffee consumption habits at home changed since the start of the COVID pandemic