Social Media Management &

Creating an Effective Communication Strategy

Challenges

Unstructured Content :

The content on the page was missing a strategy or thought behind execution. With a diverse range of solutions, it was important to highlight what the organisation was doing.

Lack of Brand Awareness :

One of the major challenges was to ensure brand awareness which would attract the right people and encourage them to become the page audience.

Content Formats:

Content to be created for social media had to be in static format as additional cost for different formats was not in the scope of work

Our Intervention

Brand Awareness :

We were successful in establishing brand awareness for NextBillion which further led to increase in followers and engagement every month.

Strategic Content Approach :

We highlighted their innovations and solutions through a strategic content approach which effectively communicated our message on social media using various content formats such as blogs, articles, topical posts, whitepapers and webinars.

Created LinkedIn Life tab :

We created the LinkedIn Life tab to provide customised experience for our page followers and target audience.

Measure of Success

LinkedIn became a key platform for NextBillion as it drove maximum engagement and traffic. The following numbers are our performance in 6 months of our intervention across all social media platforms.

101.7K+ Organic Impressions

7.2K+ Profile Visits 1.3K+ New Followers

460+ Views on LinkedIn Life Tab

Key Highlights

• Helped create the LinkedIn Life tab for NextBillion

• Effectively utilised their innovations and solutions to highlight the offerings via different content buckets

• Promoted their SPATIAL Insider Webinar series with industry speakers with multiple posts and stories on social media

• Leveraged and promoted case studies and whitepapers on social media

• In-Depth research and thought involved in creation of topical posts