Third Wave Coffee
Brewing a PAN India Presence for Third Wave Coffee
- Strategy Positioning |
- Thought Leadership |
- Product and Brand Storytelling |
- Brand Partnerships
THE BRAND & CHALLENGE
Third Wave Coffee aimed to expand beyond Bengaluru and establish itself as a national brand in India’s specialty coffee segment. The challenge was to build strong brand preference, enhance visibility across key media platforms, and integrate into India's vibrant café culture while managing brand reputation.
THE INTERVENTION
The Mavericks crafted a strategic positioning plan that secured 200+ stories with a reach of 3.5 billion in just 18 weeks, with 70% in top-tier publications. Through thought leadership initiatives, strategic brand storytelling, and immersive consumer experiences, we positioned Third Wave Coffee as a daily ritual rather than just a QSR brand. Our proactive PR approach and partnerships helped cement its reputation as a leader in India’s specialty coffee movement.
Within 18 weeks we secured over 200 stories with a reach of 3.5 billion with more than 70% of features in Cat A publications .